Vlogging & YouTube Content Creation
This course equips participants with end-to-end skills to plan, produce, edit, and grow a professional YouTube channel from scratch. Trainees will master the full creator workflow from content ideation and scripting, through smartphone filming and video editing, to YouTube SEO, audience building, and monetization. Using industry-standard free and low-cost tools including CapCut, DaVinci Resolve, and Canva, learners will publish a fully operational YouTube channel with a minimum of five videos by the end of the programme. The training prepares learners for careers as YouTube content creators, freelance video editors, social media managers, and digital marketing assistants.
Abdul Wali Khan University Mardan
person
Danyal Khattak
Learning Outcomes
Set up, brand, and fully optimise a YouTube channel for discoverability and audience growth.
Develop video content ideas, create structured scripts, and plan pre -production logistics.
Film professional-quality video using a smartphone, including lighting and audio setup.
Edit videos using CapCut and/or DaVinci Resolve to a publishable standard with cuts, transitions, captions, and music.
Apply YouTube SEO techniques optimised titles, descriptions, tags, thumbnails, and playlists.
Produce a YouTube Shorts series as part of a short-form content strategy.
Interpret YouTube Studio analytics to make data-driven growth decisions.
Apply monetization strategies including the YouTube Partner Program, brand deals, and channel memberships.
Target Audience
- group Youth seeking careers in video content creation, digital media,
- group freelance video editing, or online entrepreneurship through YouTube
- group monetization
Certification Criteria
- check Minimum 80% Attendance.
- check Completion of all practical assignments.
- check Minimum 60% Overall Score.
- check Successful Capstone Channel Defence with live YouTube channel URL submitted.
Assessment Strategy
12 Weeks Duration.
Weekly Session Plan
.
Introduction to YouTube & the Creator Economy
Equipment & Tools Required: Software (All Free Versions Acceptable)
Software (All Free Versions Acceptable)
CapCut (PC and/or mobile)
DaVinci Resolve (PC)
Adobe Premiere Rush (optional)
Canva
TubeBuddy or VidIQ
YouTube Studio
Google Keyword Planner
Title: "Launch a Fully Operational YouTube Channel in Your Chosen Niche" Objective: Build, populate, and optimise a live YouTube channel that demonstrates all core skills from the course from production quality and editing, to YouTube SEO, short -form content, and analytics interpretation.
Live YouTube channel URL with minimum 5 published long-form videos (minimum 3 minutes each, fully SEO-optimised).
Minimum 3 YouTube Shorts published as a series on one theme.
Professionally designed custom thumbnails for all videos (created in Canva).
Fully optimised channel page: branded banner, About section with keywords, social media links, channel trailer, and minimum 3 playlists.
30-day YouTube Studio analytics report: impressions, CTR, watch time, top videos, traffic sources, and growth recommendations.
One-page Channel Strategy Document: niche, audience persona, content pillars, monetization roadmap, and 30-day upload schedule.
Instructor Details
Learn from experienced professionals assigned to deliver this program.
Danyal Khattak
MS-Computer Science
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