bolt Elite Certification

E-Commerce

A 16-week, hands-on course in launching and running an online store. Trainees cover storefronts, payments, marketing, analytics, logistics, and compliance on Shopify, WooCommerce, Wix, and Daraz.

Duration 16 weeks
Contact Hours 288 Hrs
Level Intermediate
Format Full time
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Course Introduction

This intermediate course teaches the end-to-end process of launching, managing, and optimising an online store. Learners work on globally recognised platforms (Shopify, WooCommerce, Wix, and Daraz). They gain hands-on experience in store creation, digital marketing, customer experience, and performance analytics. The course puts special emphasis on entrepreneurship, freelancing, and global certification alignment. It also includes Pakistan-specific content: local payment methods such as JazzCash and Easypaisa, and Pakistan’s legal landscape for e-commerce. Cross-cutting modules cover soft skills, CV building, freelancing on Fiverr and Upwork, and using AI tools (ChatGPT, Gemini) to write ads, product names, and customer replies. It ends with a capstone: launching a functional e-commerce store and pitching it to a review panel.

Learning Outcomes

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Identify and compare e-commerce business models and platforms

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Build and manage an online store on Shopify, WooCommerce, Wix, or Daraz

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Configure secure payment gateways and set up fulfilment logistics

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Design customer-friendly interfaces and manage product listings

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Develop and run targeted digital marketing campaigns (SEO, SEM, social media)

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Use analytics to measure and improve store performance

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Explain the legal, ethical, and compliance requirements of digital commerce

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Build a freelancing portfolio and pitch a functional e-commerce store

Target Audience

  • group ICT graduates with basic digital knowledge
  • group Freelancers aiming to expand into digital commerce services
  • group Early-career professionals
  • group Aspiring entrepreneurs

Certification Criteria

  • check Maintain at least 80% attendance
  • check Complete all quizzes, assignments, and the capstone project
  • check Achieve a minimum 80% overall score
  • check Participate in final evaluations and mentoring sessions
Assessment Strategy
Module Quizzes (bi-weekly) 20%
Practical Assignments (weekly) 20%
Final Quiz (Week 12) 20%
Capstone Project (Weeks 13–16) 40%
Enroll in Program

16 weeks Duration.

Course Modules

16 weeks · 18 contact hours per week · 288 contact hours

01

The E-Commerce Ecosystem

Evolution of e-commerce, business models (B2B, B2C, D2C, C2C), local vs global platforms

02

Platforms & Storefronts

Storefronts on Shopify, WooCommerce, Daraz, and Wix; platform comparison and deployment

03

Branding & UI/UX for Stores

Visual identity, UX design, navigation principles, mobile-first design, wireframing

04

Product Management

Product sourcing, cataloguing, pricing strategies, inventory tools

05

Payment Gateways & Checkout

PayPal, Stripe, JazzCash, tax settings, checkout UX, security and compliance

06

Marketing I: SEO & SEM

On-page SEO, Google Ads, product page optimisation, keywords

07

Marketing II: Social Media & Influencer Ads

Facebook, Instagram, and TikTok ads, targeting, budgeting, A/B testing

08

Customer Engagement & Retention

CRM tools, chatbots, email automation (Mailchimp, Tidio), satisfaction metrics

09

Analytics & Conversion Tracking

Google Analytics, Facebook Pixel, KPIs, sales funnel optimisation

10

Logistics, Fulfilment & Returns

Shipping APIs, packaging, returns, Daraz/Shopify logistics, last-mile delivery

11

Dropshipping & Affiliate Models

AliExpress, Oberlo, niche research, affiliate store integration, test stores

12

Legal, Regulatory & Ethical Practices

Consumer rights, data privacy, refund policies, digital fraud, Final Quiz

13

Capstone Project Initiation

Business planning, idea validation, competitor research

14

Capstone Execution I

Store buildout, product uploads, branding, QA testing, mid-project review

15

Capstone Execution II

Ad campaign setup, tracking, analytics dashboard finalisation

16

Capstone Showcase

Final pitch, store walkthrough, presentation to evaluators

Tools & Platforms

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Storefronts: Shopify, WooCommerce, Wix, Daraz

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Payment Gateways: PayPal, Stripe, JazzCash, Easypaisa

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Marketing: Google Ads, Meta Ads Manager, TikTok Ads, Canva

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Analytics: Google Analytics, Facebook Pixel

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CRM & Support: Mailchimp, Tidio, HubSpot CRM

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Dropshipping & Affiliate: AliExpress, Oberlo, Amazon Affiliate, Daraz Affiliate

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AI & Automation: ChatGPT, Google Gemini

Capstone Project

“Launch Your Own E-Commerce Store.” Trainees plan, build, and present a fully functional e-commerce business. It includes a hosted storefront with branding, UX, and product listings, a configured checkout with simulated order handling, marketing elements, and an analytics dashboard. They present it in a live or simulated pitch to a review panel in Week 16.

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Business plan with idea validation and competitor research

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Hosted online storefront with branding, UX, and product listings

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Configured checkout system with simulated order handling

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Digital marketing elements: SEO content, social media ads, and email templates

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Analytics dashboard with tracked user data and insights

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Live or simulated pitch to the review panel

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